Türkçe
English
TURQUALITY
TURQUALITY® Program: Turkey's Brand Development and Support Initiative
What is TURQUALITY®?
TURQUALITY® is the world’s first and only government-supported branding
program, backed by the Ministry of Trade of the Republic of Turkey. Its primary
goal is to help Turkey develop competitive and high-value-added brands, thereby
strengthening its position in international markets. The program provides
support at every stage of the branding process, enabling firms to achieve
sustainable success on the global stage.
- To create leading
global Turkish brands within Turkey.
- To strengthen the
brand power and corporate infrastructure of companies.
- To raise brand
awareness and visibility within Turkey.
- To provide
financial resources for companies with branding potential to help them
become global brands.
- To support the
development of companies and their brands through strategic, operational,
organizational, and technological consulting.
- To offer
educational support for the management teams of companies participating in
the program.
- To conduct
communication and promotional activities to create and maintain a positive
image of Turkish products abroad.
- To increase brand
awareness among Turkish companies.
- To provide
intelligence support to help Turkish companies take action based on market
knowledge.
- To act as an
incubator and catalyst for selected Turkish brands.
1.
The
applicant company must have engaged in export activities during the last three
calendar years, including companies with organic ties to export sales.
2.
The
average annual export value of the applicant company must be at least USD 3
million for the last 3 years as of the application date.
3.
The
trademark applied for must have been registered in Turkey for at least one
year.
4.
The
trademark must be registered in at least one country (excluding Turkey) that is
a signatory to the Madrid International Trademark Registration Protocol of the
World Intellectual Property Organization (WIPO) for at least one year.
5.
The
domestic trademark registration must have occurred before the first
international trademark registration.
6.
Both
domestic and international trademark registrations must be held under the same
company name.
7.
The
domestic and international trademark registrations must be in the name of the
applicant company, or a company within the same group or holding company with
an organic link to the applicant company.
8.
Applications
using trademarks with expressions, symbols, shapes, signs, or country, city, or
region names that may harm or contradict the image of Turkish products or
brands will not be accepted.
- Accelerating the
branding process with government support.
- Gaining a strong
position in the global market.
- Strengthening the
process of institutionalization.
- Investing in
R&D and innovation.
- Achieving
sustainable long-term growth by gaining a competitive advantage.
1.
Strategic
Planning and Corporate Performance Management
2.
Brand
Management
3.
Supply
Chain Management
4.
Marketing
and Sales
5.
New
Product Development
6.
Financial
Performance
7.
Human
Resources Management
8.
Governance
9.
Information
Systems
10.
Digitalization
During
the application process, companies' financial structure, corporate
competencies, export performance, and brand management strategies are
thoroughly assessed parties.
TURQUALITY® Consulting Services
1. Current Situation Analysis
The company’s financial structure, organizational framework, operational
processes, brand strength, market position, strategies, customer relations, and
digital maturity level are comprehensively evaluated.
This analysis identifies areas of improvement and forms the foundation for future enhancement initiatives.
The current situation is assessed through internal department reviews, one-on-one meetings with managers, site visits, and comprehensive data analysis.
This analysis identifies areas of improvement and forms the foundation for future enhancement initiatives.
The current situation is assessed through internal department reviews, one-on-one meetings with managers, site visits, and comprehensive data analysis.
Evaluation of Analysis Results: Based on the data obtained from the current situation analysis, areas requiring improvement (e.g., corporate governance, brand management, operational efficiency) are identified.
Strategic Roadmap Creation: In the areas identified for improvement, experts prepare action plans and a roadmap. This roadmap may include necessary quality documentation systems, process revisions, innovative best practices, training programs, and technological improvements to ensure qualification for the TURQUALITY® program.
The company’s performance is incrementally enhanced through strategic planning meetings, revision processes, and continuous improvement sessions, ultimately preparing the company for application.
3.
TURQUALITY® Ministry Application Process
Documentation Preparation: All necessary documents, including financial statements, trademark registration certificates, strategic plans, and other required reports, are meticulously prepared and updated.
Documentation Preparation: All necessary documents, including financial statements, trademark registration certificates, strategic plans, and other required reports, are meticulously prepared and updated.
Coordination and Time Management: A detailed timeline is developed to ensure the timely and accurate submission of the application file to the relevant public authorities.
Process Monitoring and Supervision: Each stage of the process is monitored to ensure the smooth progress of the application. Any deficiencies or delays are promptly addressed to ensure a seamless process.
4.
Support Application Process
Expenditures under the support program are subject to invoice and document verification, and payment tracking is performed.
Any updates or changes in regulations and communiqués related to the support program are monitored and communicated to the relevant parties.
Expenditures under the support program are subject to invoice and document verification, and payment tracking is performed.
Any updates or changes in regulations and communiqués related to the support program are monitored and communicated to the relevant parties.
If all
brands of the company are included in the Brand Support Program: ₺190,775,302
If at least one brand is included in the TURQUALITY® Support Program: ₺381,552,713
If at least one brand is included in the TURQUALITY® Support Program: ₺381,552,713
|
Support Type
|
The Basis Of The
Type Of Support
|
|
Promotional Support
|
There Is No Limit On
The Basis Of The Type Of Support
|
|
Exhibition Support
|
|
|
Consultancy support
on the corporate infrastructure (APPENDIX 2A)
|
The scope of the
company in a calendar year maximum for all brands 38.154.217 TL
|
|
Employment Support
|
|
|
Consultancy support
for target market (APPENDIX 2D)
|
There Is No Limit On
The Basis Of The Type Of Support
|
|
Unit Support
|
|
|
Franchise Support
|
|
|
Patent, utility
model, industrial design registration with overseas trademark registration /
Renewal / protection support
|
|
|
Document market
entry, regulatory affairs and operations support clinical testing
|
|
|
Research studies and
reports support Sunday
|
|
|
The Road Map Of
Development Support
|
TL 9.155.408
|
|
Support Type
|
Duration Of Support
|
|
|
Supports Brand
|
TURQUALITY® Support
|
|
|
Promotional Support
|
4 years
|
On Sunday, Target 5
Years
|
|
Exhibition Support
|
4 years
|
For As Long As It
Remains Within The Scope Of Support
|
|
Consultancy support
on the corporate infrastructure (APPENDIX 2A)*
|
4 years
|
The first 5-year
period
|
|
Employment Support
|
4 years
|
|
|
Consultancy support
for target market (APPENDIX 2D)**
|
4 years
|
Sunday 5 Per Target
For Years
|
|
Unit Support
|
4 years
|
Sunday 5 Per Target
For Years
|
|
Franchise Support
|
4 years
|
Sunday 5 Per Target
For Years
|
|
Patent, utility
model, industrial design registration with overseas trademark registration /
Renewal / protection support
|
4 years
|
For As Long As It
Remains Within The Scope Of Support
|
|
Document market
entry, regulatory affairs and operations support clinical testing
|
4 years
|
For As Long As It
Remains Within The Scope Of Support
|
|
Research studies and
reports support Sunday
|
4 years
|
Sunday 5 Per Target
For Years
|
|
The Road Map Of
Development Support
|
1 time
|
1 time
|
*ANNEX 2A: CREATING INFRASTRUCTURE FOR CORPORATE CONSULTING
|
1 - MANAGEMENT
CONSULTING
|
|
|
Support Element
|
Scope
|
|
|
Type of infrastructure
to be established, distribution and supply channels, operations, storage,
establishment of infrastructure for the optimization consulting and
after-sales service expenses
|
|
Value Chain Management
|
|
|
|
Organizational
restructuring, the adaptation of new systems and applications, overseas
mergers and acquisitions overseas post-adaptation-related consulting expenses
|
|
Change Management
|
|
|
Financial Management
|
The financial strategy
of the firm relating to lending, outsourcing, etc.) consulting expenses
receivable
|
|
Pricing and
profitability management
|
Price and profit
optimization consulting expenses to be taken for
|
|
Human Resources
Management
|
Recruitment,
orientation, performance, promotion, salary and talent management, career planning
consultancy expenses
|
|
Business development
and business continuity
|
The organizational
structure of the organization and the analysis of business impact and risk
analysis, business continuity strategies, plans and consulting expenses
related to process improvements
|
|
Reputation and crisis
management consulting
|
Market on the
reputation of the company in relation to the management of a crisis
consultancy expenses
|
|
Quality management and
control
|
Expenses for the
establishment and continuity of the quality system consulting
|
|
Corporate Identity
Creation
|
Corporate expenses for
the creation of brand identity consulting
|
|
|
Developing, reviewing
company policies and procedures, consulting with existing corporate
governance policies and the determination of expenses
|
|
Corporate Governance
|
|
|
|
For consumers,
according to rivals and the market perception of the brand, brand
differentiation, market-specific brand for the design of messages received
consulting expenses
|
|
Brand Management
|
|
|
|
Target unique market
dynamics in order to assist decision-making on the election Sunday was
evaluated competitors ' strengths/weaknesses and entry strategies focused on
consulting for the creation of expenses
|
|
Market Entry
Consulting
|
|
|
|
Enterprise risk
processes for identifying, categorizing, responsible for the identification
of risks, these risks by consulting for impact assessments necessary actions
to be taken under the control of expenses
|
|
Risk Management
|
|
|
Process Management
|
Processes and
performance criteria of identification, measurement, consulting expenses for
improvement
|
|
|
|
|
2 - INFORMATICS
CONSULTING
|
|
|
Support Element
|
Scope
|
|
Information Security
Solutions
|
The expenses related
to the company's data protection against attacks
|
|
(Anti-virus and
firewall applications is beyond the scope of support.)
|
|
|
Digital Transformation
In The Industry
|
Read data from data
capable of producing a new generation of industrial robots, store, and
analyze the required software, human – machine interface, enhanced
|
|
expenses of reality
|
|
|
Disaster Management
Systems
|
Backing up can be
taken in relation to information within the company,
|
|
copy software to
backup your operating system expenses(The system is beyond the scope of
room expenses.)
|
|
|
Human Resources
Management
|
Recruitment,
compliance, performance, promotion, pay and talent management, career
planning, and
|
|
Systems
|
analytical systems
software expenses
|
|
Workflow - Management
Process
|
Paperwork and document
management e-business management systems related expenses
|
|
Systems
|
|
|
Decision Support
Systems
|
The processing of the
data for use in strategic decision making by expenses related to business intelligence
and management reporting systems
|
|
Enterprise Resource
Planning
|
Can be purchased for
the creation of enterprise resource planning systems
|
|
(ERP)
|
expenses related to
business processes and the systems that will run on top of the software
|
|
Corporate Performance
Management
|
Where he managed
strategic goals and objectives, performance and open to the development of
|
|
the area of key
performance indicators that are measured by expenses related to systems
|
|
|
|
Analysed existing and potential
customers purchasing habits and decision-making systems used in the process
where customer complaints, call center systems, including expenses and sales
management consulting(Support the company's dealers and distributors
within the scope of Customer Relationship Management
|
|
Customer Relationship
Management (CRM)
|
the systems can use.)
|
|
Internet of Things
(Internet of
|
Intelligent readers
(sensor) software for transferring the data they produce
|
|
Things)
|
related expenses
|
|
|
Enterprise risk
processes for identifying, categorizing, and organizational unit responsible
for the identification of it belongs, under the control of identified risks
by probability and impact assessments of these risks to be taken
|
|
Risk Management
Systems
|
the cost of software
which allow you to monitor the performance of the required actions
|
|
Simulation / Design
|
Computerized design
and manufacturing (CAD/ CAM), 3D printing received for
|
|
software-related
expenses
|
|
|
Demand Planning
Systems
|
Marketing, sales,
procurement, production and process planning systems
|
|
(DMS)
|
related expenses
|
|
Supply Chain
Management
|
End-to-end supply
chain, retail, vehicle scheduling systems, logistics and management
|
|
expenses related to optimization
systems
|
|
|
Production
Optimization Systems
|
My chart software
optimization and production planning and production processes
|
|
related expenses
|
|
|
Artificial
intelligence systems and deep
|
Deep and intelligent
machines that produce machinery that can be run on the data
|
|
Learning (Deep
Intelligence)
|
expenses relating to
the writing of learners
|
|
3 - SUSTAINABILITY
CONSULTANCY
|
|
|
Support Element
|
Scope
|
|
Sustainability
Analysis Of The Current Situation
|
The company's
corporate sustainability consulting expenses related to the detection and
reporting of the level of
|
|
Corporate
Sustainability Strategy
|
The company's
corporate sustainability strategies for the development of consulting
expenses
|
|
Sustainability-Oriented
Business Model
|
The current business
model that it receives in order to render sustainable consulting expenses
|
|
Sustainable Product
Development
|
Provided consulting
for the company's sustainable product development expenses
|
|
Sustainable Purchasing
|
Consulting expenses
for managing the purchasing activities of the company in a sustainable manner
|
|
Resource efficiency
and sustainable supply chain
|
The selection of the
supplier of the company on the basis of sustainable supplier selection
criteria, policies and procedures to reflect the firm's environmental
strategy consulting in regard to the determination of expenses
|
|
Environmental
Management System
|
Environmental
pollution determination and consulting expenses for the implementation of the
standards against the effects of
|
|
Decarburization
Roadmap
|
The processes of the
company, resulting in consulting expenses taken to reduce carbon emissions
|
|
Carbon footprint
calculation
|
The processes of the
company, resulting in consulting expenses taken for the calculation of the
carbon footprint
|
|
Water footprint
Calculation
|
Consulting expenses
taken for the calculation of the water footprint, the company has used in the
process
|
|
Sustainable ICT
Consultancy
|
Informatics consulting
expenses to be taken for sustainable products and processes
|
|
Energy Consulting
|
Of the energy used by
the company that it receives in order to render more sustainable consulting
expenses
|
|
Waste Management
Consulting
|
Wastes from production
processes regarding the appropriate management of the sustainability of the
company's expenses are received consulting
|
|
Control, Verification
and reporting consultant
|
Data on the
sustainability of the company's Control, Verification and consulting expenses
retrieved for reporting
|
|
**APPENDIX 2B:
CONSULTING EXCLUSIVELY FOR TARGET MARKETS
|
|
|
1 - MANAGEMENT
CONSULTING
|
|
|
Support Element
|
Scope
|
|
|
For consumers,
according to rivals and the market perception of the brand, brand
differentiation, market-specific brand for the design of messages received
consulting expenses
|
|
Brand Management
|
|
|
|
Unique market dynamics
in order to assist decision-making on the election Sunday was evaluated
competitors ' strengths/weaknesses and entry strategies focused on consulting
for the creation of expenses
|
|
Market Entry
Consulting
|
|
|
|
To determine marketing
objectives, competitor positioning, Target customer profile and brand
positioning, Target customer analysis, consulting expenses for creating a
marketing plan
|
|
Marketing Consultant
|
|
|
Sales Consultant
|
Preparing reports,
sales tracking, sales configuration of the channels, dealer management model
to create a bonus system for the establishment of consulting expenses for the
sales team
|
|
Retail Consulting
|
Retail chains
consulting expenses to take part in
|
|
Distribution Channel
Management
|
Type of infrastructure
to be established, distribution and operations, storage, establishment of infrastructure
for the optimization consulting and after-sales service expenses
|
|
Pricing and
Profitability
|
Price and profit
optimization consulting expenses to be taken for
|
|
Management
|
|
|
Shop Management
|
The selection of store
locations, store opening, their design and operation
|
|
consulting expenses
|
|
|
Legal Counsel
|
Brand creation and
consulting for companies abroad and abroad expenses of contracts for the
protection
|
|
Reputation and crisis
management
|
Consultancy in
relation to the management of a crisis on the market reputation of the
company
|
|
Consulting
|
expenses
|
|
Public Consultation
(Lobby
|
Abroad, the government
and public administration decision-making process to influence, and the law
|
|
Studies)
|
initiatives to be
taken before consulting expenses for the purpose of makers
|
|
Corporate Social
|
Corporate social
responsibility consultancy for the creation and monitoring of the strategy
|
|
Work Responsibility
|
expenses
|
|
Design Consultancy
|
Industrial/Fashion/Packaging
Design
|
|
2 - INFORMATICS
CONSULTING
|
|
|
|
|
|
Support Element
|
Scope
|
|
Mobile Sales Systems
|
Mobile sales tracking,
team management systems
|
|
Mobile Applications
|
Mobile applications
received for the development of consulting, software and license
|
|
Development
|
fees
|
|
Customer Relationship
Management (CRM)
|
Analysed existing and
potential customers purchasing habits and decision-making systems used in the
process where customer complaints, call center systems, including expenses
and sales management consulting(Under support
|
|
the company may use
customer relationship management systems dealers and distributors.)
|
|
|
Demand planning
systems (DMs)
|
Marketing, sales,
procurement, production and process planning systems
|